FinnHarvest Oy, owned by the eight Piironen brothers, has grown to be one of Finland’s significant forest machinery companies together with the will to cooperate and with a big heart.
The roots of this company are deep within Savonia in Heinävesi within the Palokki village, where the family of Piironen has practiced workshop activities since 1890. When blacksmithing and workshop activities died out from 1960 to 1970, the story of the Piironen family started as a forestry contractor when the father of the brothers established a small company called Palokin Puunsiirto.
School was difficult for the seven brothers of Aleksis Kivi, and so it was for the Piironen brothers as well. Working and blood of an entrepreneur drew them to machinery and forestry, even during the school day.
And neither was the business life easy. After the older brothers took over the business, the depression of the 90’s hit, the biggest client decided to cease their operations, and currency credit increased to over 15 percent. The company also learned about the principles of entrepreneurship, and even to this day, these teachings are put to use in the business. Most important of these learnings are integrity, humility, respect for one another as well as an unconditional attitude for working.
Globalization presented itself when great storms ravaged the forests of Central Europe. Part of the brothers left for Germany with their machinery in 2000. This is when FinnHarvest Oy was established.
Around the same time in 2001, the place of business switched from Heinävesi to Kuopio, where operation continued in Finland as well as Sweden and Central Europe. In this millennium, we are open-mindedly looking towards the future of the forest industry.
The family of Piironen has tightly worked in cooperation with a renowned manufacturer of machinery in product development. As a thank you, the brothers received the first Einari’s award named after the Ponsse founder legend Einari Vidgren. A basis for the award were the seamless cooperation of the brothers and an open-minded but controlled growth of the business.
In 2016, the structure of the company was renewed when arrangements were made between Piiroset Oy and Finnharvest Oy, which was initially established to operate overseas. All machinery and personnel were switched to Finnharvest. There are over thirty owned machine units, all of which come from the Upper Savonia in Vieremä, from the factory of Ponsse.
Currently, Finnharvest Oy has over 65 employees and multiple business partners. The annual logging amount in Finland is approximately 800 000 cubicmeters. Now the aim is to continue extending operations.
The brothers Pasi, Oskari, Timo, Esa, Jarkko, Ossi, Eino, and Otto have all found and taken charge in their respective branches in the business. These branches are tightly in connection with the company frame. These roots are based on workmanship, on which common values and faith in one’s own expertise, positivity, integrity, winning team spirit and respect for both clients as well as forest owners and own staff was built. What goes around, comes back around – this wisdom has not lost its significance.
– This field does not hold any instant wins, as this work is long-term. It requires hard work and a humble mindset, says Pasi, who’s working as the president of the corporation “with the eldest right”.
Currently Esa, the middle brother, is working as the chief executive officer.
– A trust relationship between the machinery entrepreneur and host is extremely important. When that is in order, everyone will benefit.
A good indication of the Piironen reputation is that the company has never searched for operators, the operators have come to them.
–Responsible, competent drivers are the key to everything. The same goes for business partners.
– Taking care of personnel is an advantage for the company, Esa says. The future plans are clear: to develop and grow with the forest industry. A good machine company supports lumbering sales of corporations.